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1Q. What is the HOL concept?
A. The HOL concept is designed to connect people and businesses to success. We act as a “Link” between Mortgage Affiliates and Insurance Affiliates. In turn the Borrower has the Nation’s top Insurance providers actively competing to provide the best homeowners insurance policies available.
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2Q. How does HOL form a “Link”.
A. HOL builds relationships with both Mortgage Affiliates and Insurance Affiliates to maximize the mortgage and insurance experience for the Borrower.
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3Q. How do Mortgage Affiliates benefit from the HOL concept?
A. HOL purchases qualified “Leads” from Mortgage Affiliates. This allows these Mortgage Affiliates to receive a new stream of income that is not directly related to the Real Estate transaction.
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4Q. How do Insurance Affiliates benefit from the HOL concept?
A. Through the HOL experience, Insurance Affiliates now have unique “Lead” opportunities like never before. All “Leads” have advanced through the loan process to the point of the Borrower ordering an appraisal. The Borrower must provide proof of homeowners insurance prior to closing their loan. We consider this the “Just in Time Lead” concept.
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5Q. Is there ever a charge to the Borrower for this program?
A. NO, the HOL concept is absolutely free of charge to the Real Estate Borrower.
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6Q. Is the Borrower aware that their “Lead” information is being sold?
A. YES, all Borrowers will be provided with a Third Party Disclosure. They have complete knowledge of the program and can elect to participate in or opt out of the plan.
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7Q. How does the Borrower benefit?
A. Through the HOL concept Real Estate Mortgage Borrowers are provided with options as they consider Insurance quotes for their new loan. This service allows Insurance Affiliates to contact Borrowers in order to provide quality insurance quotes. This allows the Borrower to determine if they are getting the best value for their homeowner’s insurance needs.
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8Q. Are Borrowers required to purchase Insurance Policies from the Insurance Affiliates that receive their “Lead” information?
A. NO, borrowers are free to make their own informed decision when selecting the Insurance Company they want. The HOL concept simply provides borrowers with an avenue to receive informed options.
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9Q. How many Insurance Affiliates will receive the Borrowers “Lead” information?
A. A maximum of four (4) Insurance Affiliates will receive the “Lead”.
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10Q. Must the “Leads” result in an Insurance Policy with an Insurance Affiliate in order for the Mortgage Affiliate to earn income?
A. NO, Mortgage Affiliates are paid on the effective transfer of a qualifying “Lead” to HOL. It is not necessary for the Insurance Affiliate to close a homeowner’s policy in order to be compensated.